Audience conundrum: International vs Indian players
Regional content or International content?Can both coexist for an Indian user?
The question that constantly lurks in the mind of the user is which platform...
1917 (2019)
The unnerving exceptional first-person experience of WWI that plunges the viewers into the war trenches.
Directed and produced by Sam Mendes, 1917 is an...
Joker (2019)
Joker is a compelling origin story of a man's painful journey to self destruction.
Joker, an American psychological
thriller, is a possible origin story for the...
Rise of local content in OTT platforms in India
Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand
It is estimated that in 2020, the...
OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...












