Rise of local content in OTT platforms in India
Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand
It is estimated that in 2020, the...
Aneka Plus – New OTT Platform Launched
Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...
Are OTT partnerships here to stay?
Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content?
In Shakespeare’s play titled...
OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...
What is good content on OTT?
Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead
When Netflix made its first foray to the Indian shores,...
