OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...
Decline of TV as OTT Platforms Rise?
Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years?
In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...
AI can now ‘Deepfake’ Music: Will Copyright Law Take A...
The music world sat up, shocked, amidst the COVID-19 lockdown when the famous rapper Jay-Z’s company Roc Nation filed a take-down notice against YouTuber Vocal Synthesis.
Aneka Plus – New OTT Platform Launched
Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...
Landscape of OTT / Digital Streaming in India
OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms
Look around you—everyone is hooked...
