Audience conundrum: International vs Indian players
Regional content or International content?Can both coexist for an Indian user?
The question that constantly lurks in the mind of the user is which platform...
1917 (2019)
The unnerving exceptional first-person experience of WWI that plunges the viewers into the war trenches.
Directed and produced by Sam Mendes, 1917 is an...
Star Wars: The Rise of Skywalker (2019)
It is the third installment of the Star Warssequel trilogy, following The Force Awakens (2015) and The Last Jedi (2017), and the final...
Rise of local content in OTT platforms in India
Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand
It is estimated that in 2020, the...
Decline of TV as OTT Platforms Rise?
Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years?
In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...













