LATEST ARTICLES

Landscape of OTT / Digital Streaming in India

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OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms Look around you—everyone is hooked...

Jojo Rabbit (2019)

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"Jojo Rabbit" is a feel-good film that uses comedy to deliver a powerful message. Jojo Rabbit is a World War II comedy-drama film that tells...
Deepfake Music

AI can now ‘Deepfake’ Music: Will Copyright Law Take A...

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The music world sat up, shocked, amidst the COVID-19 lockdown when the famous rapper Jay-Z’s company Roc Nation filed a take-down notice against YouTuber Vocal Synthesis.

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...
Homegrown vs International

Audience conundrum: International vs Indian players

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Regional content or International content?Can both coexist for an Indian user? The question that constantly lurks in the mind of the user is which platform...
OTT Content Partnerships

Are OTT partnerships here to stay?

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Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content? In Shakespeare’s play titled...

The Irishman (2019)

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A mob epic, another Martin Scorcese magic. The Irishman is a story of Frank Sheeran, a truck driver who becomes a hitman involved with mobster Russell...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

Joker (2019)

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Joker is a compelling origin story of a man's painful journey to self destruction. Joker, an American psychological thriller, is a possible origin story for the...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

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Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...