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Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

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Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

Hotstar ready to conquer India

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Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff For the acclaimed shows like Game of Thrones, Silicon Valley, Westworld, Veep, The...

Marriage Story (2019)

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The sadness of the divorce is love affair ending as well as the nastiness of the process. Written, directed and produced by Noah Baumbach,...

Landscape of OTT / Digital Streaming in India

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OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms Look around you—everyone is hooked...

Aneka Plus – New OTT Platform Launched

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Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...

1917 (2019)

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The unnerving exceptional first-person experience of WWI that plunges the viewers into the war trenches. Directed and produced by Sam Mendes, 1917 is an...

The Beginning of Kannada Web Series Era

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Maadhyama Aneka Pvt. Ltd., Bangalore based Media Production House has announced their entry into the Web Entertainment segment. The first Web Series in Kannada...