LATEST ARTICLES

OTT Content Partnerships

Are OTT partnerships here to stay?

0
Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content? In Shakespeare’s play titled...

Disneyfication of TikTok : Kevin Mayer of Disney+ is the new...

0
Kevin Mayer, who was recently passed over for the top job at Walt Disney Co., is now CEO of TikTok and COO of Bytedance,...

Star Wars: The Rise of Skywalker (2019)

0
It is the third installment of the Star Warssequel trilogy, following The Force Awakens (2015) and The Last Jedi (2017), and the final...

Landscape of OTT / Digital Streaming in India

0
OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms Look around you—everyone is hooked...
Homegrown vs International

Audience conundrum: International vs Indian players

0
Regional content or International content?Can both coexist for an Indian user? The question that constantly lurks in the mind of the user is which platform...

Ford vs Ferrari (2019)

0
The story of most bitter rivalry in auto racing. Ford vs Ferrari tells the story of the well-known rivalry between Ford and Ferrari for the...
Where-would-I-invest-1-mn

Where would you invest $1 million right now?

0
If you have to invest $1 million in one industry and you can't touch it for 10 years, then Cybersecurity is the right place...

OTT saturation – reality or myth?

0
How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

Maadhyama Aneka to launch its OTT

0
Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

0
Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...