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Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...

Hotstar ready to conquer India

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Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff For the acclaimed shows like Game of Thrones, Silicon Valley, Westworld, Veep, The...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...

Joker (2019)

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Joker is a compelling origin story of a man's painful journey to self destruction. Joker, an American psychological thriller, is a possible origin story for the...

Once Upon A Time…in Hollywood (2019)

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Relives a golden age of Hollywood. Once Upon A Time in Hollywood is a movie set in 1969 Los Angeles is the story of an aging...
Kids as a OTT Demography

Growing demography for OTT: Kids

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OTT platforms target kidsEducational content or a lead to addiction?Are outdoor games going out of fashion? Today’s universal and undeniable truth: along with learning to walk and speak,...

Ford vs Ferrari (2019)

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The story of most bitter rivalry in auto racing. Ford vs Ferrari tells the story of the well-known rivalry between Ford and Ferrari for the...

Disneyfication of TikTok : Kevin Mayer of Disney+ is the new...

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Kevin Mayer, who was recently passed over for the top job at Walt Disney Co., is now CEO of TikTok and COO of Bytedance,...

Parasite (2019)

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Parasite is a non- American movie that received an eight-minute ovation at the Palme d’Or at Cannes. Parasite is a Korean dark comedy thriller...