LATEST ARTICLES

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...

Little Women (2019)

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Little Women is the seventh film adaptation of the 1868 novel of the same name by Louisa May Alcott. Little Women is an...

Aneka Plus – New OTT Platform Launched

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Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...

Hotstar ready to conquer India

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Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff For the acclaimed shows like Game of Thrones, Silicon Valley, Westworld, Veep, The...

Parasite (2019)

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Parasite is a non- American movie that received an eight-minute ovation at the Palme d’Or at Cannes. Parasite is a Korean dark comedy thriller...
OTT Content Partnerships

Are OTT partnerships here to stay?

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Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content? In Shakespeare’s play titled...

Jojo Rabbit (2019)

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"Jojo Rabbit" is a feel-good film that uses comedy to deliver a powerful message. Jojo Rabbit is a World War II comedy-drama film that tells...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

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Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...

Maadhyama Aneka to launch its OTT

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Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...