LATEST ARTICLES

Where-would-I-invest-1-mn

Where would you invest $1 million right now?

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If you have to invest $1 million in one industry and you can't touch it for 10 years, then Cybersecurity is the right place...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...

1917 (2019)

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The unnerving exceptional first-person experience of WWI that plunges the viewers into the war trenches. Directed and produced by Sam Mendes, 1917 is an...

Ford vs Ferrari (2019)

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The story of most bitter rivalry in auto racing. Ford vs Ferrari tells the story of the well-known rivalry between Ford and Ferrari for the...
Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...

Aneka Plus – New OTT Platform Launched

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Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...
Homegrown vs International

Audience conundrum: International vs Indian players

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Regional content or International content?Can both coexist for an Indian user? The question that constantly lurks in the mind of the user is which platform...

Hotstar ready to conquer India

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Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff For the acclaimed shows like Game of Thrones, Silicon Valley, Westworld, Veep, The...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

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Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...