LATEST ARTICLES

Maadhyama Aneka to launch its OTT

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Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT...

Once Upon A Time…in Hollywood (2019)

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Relives a golden age of Hollywood. Once Upon A Time in Hollywood is a movie set in 1969 Los Angeles is the story of an aging...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

The Beginning of Kannada Web Series Era

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Maadhyama Aneka Pvt. Ltd., Bangalore based Media Production House has announced their entry into the Web Entertainment segment. The first Web Series in Kannada...

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...
OTT Content Partnerships

Are OTT partnerships here to stay?

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Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content? In Shakespeare’s play titled...

Landscape of OTT / Digital Streaming in India

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OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms Look around you—everyone is hooked...

Joker (2019)

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Joker is a compelling origin story of a man's painful journey to self destruction. Joker, an American psychological thriller, is a possible origin story for the...

Little Women (2019)

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Little Women is the seventh film adaptation of the 1868 novel of the same name by Louisa May Alcott. Little Women is an...
Kids as a OTT Demography

Growing demography for OTT: Kids

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OTT platforms target kidsEducational content or a lead to addiction?Are outdoor games going out of fashion? Today’s universal and undeniable truth: along with learning to walk and speak,...