TECH 360
Audience conundrum: International vs Indian players
Regional content or International content?Can both coexist for an Indian user?
The question that constantly lurks in the mind of the user is which platform...
OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...
Entertainment 360
The Irishman (2019)
A mob epic, another Martin Scorcese magic.
The Irishman is a story of Frank Sheeran, a
truck driver who becomes a hitman involved with mobster Russell...
LATEST ARTICLES
Landscape of OTT / Digital Streaming in India
OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms
Look around you—everyone is hooked...
Jojo Rabbit (2019)
"Jojo Rabbit" is a feel-good film that uses comedy to deliver a powerful message.
Jojo Rabbit is a World War II comedy-drama film that tells...
AI can now ‘Deepfake’ Music: Will Copyright Law Take A...
The music world sat up, shocked, amidst the COVID-19 lockdown when the famous rapper Jay-Z’s company Roc Nation filed a take-down notice against YouTuber Vocal Synthesis.
What is good content on OTT?
Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead
When Netflix made its first foray to the Indian shores,...
Audience conundrum: International vs Indian players
Regional content or International content?Can both coexist for an Indian user?
The question that constantly lurks in the mind of the user is which platform...
Are OTT partnerships here to stay?
Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content?
In Shakespeare’s play titled...
The Irishman (2019)
A mob epic, another Martin Scorcese magic.
The Irishman is a story of Frank Sheeran, a
truck driver who becomes a hitman involved with mobster Russell...
OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...
Joker (2019)
Joker is a compelling origin story of a man's painful journey to self destruction.
Joker, an American psychological
thriller, is a possible origin story for the...
Decline of TV as OTT Platforms Rise?
Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years?
In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...


























