LATEST ARTICLES

OTT Content Partnerships

Are OTT partnerships here to stay?

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Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content? In Shakespeare’s play titled...
Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...

Aneka Plus – New OTT Platform Launched

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Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...
Homegrown vs International

Audience conundrum: International vs Indian players

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Regional content or International content?Can both coexist for an Indian user? The question that constantly lurks in the mind of the user is which platform...

Disneyfication of TikTok : Kevin Mayer of Disney+ is the new...

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Kevin Mayer, who was recently passed over for the top job at Walt Disney Co., is now CEO of TikTok and COO of Bytedance,...

What is good content on OTT?

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Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead When Netflix made its first foray to the Indian shores,...

Marriage Story (2019)

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The sadness of the divorce is love affair ending as well as the nastiness of the process. Written, directed and produced by Noah Baumbach,...

Once Upon A Time…in Hollywood (2019)

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Relives a golden age of Hollywood. Once Upon A Time in Hollywood is a movie set in 1969 Los Angeles is the story of an aging...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...

Maadhyama Aneka to launch its OTT

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Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT...