Rise of local content in OTT platforms in India
Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand
It is estimated that in 2020, the...
Are OTT partnerships here to stay?
Is the sharing business platform viable in the long run?Can the platforms go ahead when there are creative differences over content?
In Shakespeare’s play titled...
Star Wars: The Rise of Skywalker (2019)
It is the third installment of the Star Warssequel trilogy, following The Force Awakens (2015) and The Last Jedi (2017), and the final...
OTT saturation – reality or myth?
How much is enough?Does having more platforms ensure better quality?
Everything in this world has a saturation point. To be relevant, products need to be...
What is good content on OTT?
Is creativity a premium in Indian entertainment industry?Quality over quantity should be the way ahead
When Netflix made its first foray to the Indian shores,...
Hotstar ready to conquer India
Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff
For the acclaimed shows like Game of Thrones, Silicon
Valley, Westworld, Veep, The...
Ford vs Ferrari (2019)
The story of most bitter rivalry in auto racing.
Ford vs Ferrari tells the story of the well-known rivalry between Ford and Ferrari for the...
The Irishman (2019)
A mob epic, another Martin Scorcese magic.
The Irishman is a story of Frank Sheeran, a
truck driver who becomes a hitman involved with mobster Russell...
Landscape of OTT / Digital Streaming in India
OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms
Look around you—everyone is hooked...
Audience conundrum: International vs Indian players
Regional content or International content?Can both coexist for an Indian user?
The question that constantly lurks in the mind of the user is which platform...















