Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...

Joker (2019)

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Joker is a compelling origin story of a man's painful journey to self destruction. Joker, an American psychological thriller, is a possible origin story for the...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...
Decline of TV as OTT Platforms Arise

Decline of TV as OTT Platforms Rise?

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Is cord-cutting edging closer?Can OTT overtake Television viewership in 5 years? In a recently concluded BARC Connect 2020 – Bengaluru, Broadcast Audience Research Council...

Disneyfication of TikTok : Kevin Mayer of Disney+ is the new...

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Kevin Mayer, who was recently passed over for the top job at Walt Disney Co., is now CEO of TikTok and COO of Bytedance,...
Kids as a OTT Demography

Growing demography for OTT: Kids

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OTT platforms target kidsEducational content or a lead to addiction?Are outdoor games going out of fashion? Today’s universal and undeniable truth: along with learning to walk and speak,...
Where-would-I-invest-1-mn

Where would you invest $1 million right now?

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If you have to invest $1 million in one industry and you can't touch it for 10 years, then Cybersecurity is the right place...

Parasite (2019)

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Parasite is a non- American movie that received an eight-minute ovation at the Palme d’Or at Cannes. Parasite is a Korean dark comedy thriller...
Deepfake Music

AI can now ‘Deepfake’ Music: Will Copyright Law Take A...

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The music world sat up, shocked, amidst the COVID-19 lockdown when the famous rapper Jay-Z’s company Roc Nation filed a take-down notice against YouTuber Vocal Synthesis.

Landscape of OTT / Digital Streaming in India

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OTT has conquered Indian data space in a short timeThe diverse nature of OTT consumersThe three tiers of OTT platforms Look around you—everyone is hooked...