Local and Regional Content

Rise of local content in OTT platforms in India

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Rural India is the new audienceOTT platforms to see a rise in local contentRegional content catalogues to expand It is estimated that in 2020, the...
Kids as a OTT Demography

Growing demography for OTT: Kids

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OTT platforms target kidsEducational content or a lead to addiction?Are outdoor games going out of fashion? Today’s universal and undeniable truth: along with learning to walk and speak,...

Maadhyama Aneka to launch its OTT

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Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT...

Parasite (2019)

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Parasite is a non- American movie that received an eight-minute ovation at the Palme d’Or at Cannes. Parasite is a Korean dark comedy thriller...
Deepfake Music

AI can now ‘Deepfake’ Music: Will Copyright Law Take A...

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The music world sat up, shocked, amidst the COVID-19 lockdown when the famous rapper Jay-Z’s company Roc Nation filed a take-down notice against YouTuber Vocal Synthesis.

The Beginning of Kannada Web Series Era

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Maadhyama Aneka Pvt. Ltd., Bangalore based Media Production House has announced their entry into the Web Entertainment segment. The first Web Series in Kannada...

The Irishman (2019)

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A mob epic, another Martin Scorcese magic. The Irishman is a story of Frank Sheeran, a truck driver who becomes a hitman involved with mobster Russell...

Hotstar ready to conquer India

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Disney+ to debut in India through HotstarDebut to coincide with IPL 2020 kickoff For the acclaimed shows like Game of Thrones, Silicon Valley, Westworld, Veep, The...

Aneka Plus – New OTT Platform Launched

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Maadhyama Aneka is proud to announce the launch of its OTT platform Aneka Plus which offers original content in Kannada and other languages. Aneka...

OTT saturation – reality or myth?

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How much is enough?Does having more platforms ensure better quality? Everything in this world has a saturation point. To be relevant, products need to be...